Want Success Faster?… Then stop trying to be orginal & unique!

WARNING: This post was written after a LONG day. I was quite tired, but want to to get these thoughts out to you. So bear with me here, I think you’ll get my point after reading. Then again, maybe not.

STOP trying to come up with innovative ground breaking fresh content.

Sounds crazy I know, few marketers are going to give you this advise. I wasted what seems like years trying to create new unique content. There is nothing new under the sun. Or so the saying goes. If you are in the internet marketing niche you may feel like you are at a loss when it comes to producing content for this space. There’s most likely nothing that you could cover that hasn’t already been covered in some form or fashion by someone else… right?

Wrong. Sorta..

Yes it’s true that someone else may have covered the topic before, but you will bring a new perspective to the topic. Put your spin on it and roll your product or service out. No one (not even a GURU) can capture 100% of a market or given topic. There is room for you to make money in the same space as the guru who may seem to have captured the market…

The guru fully grasp what I just explained – now you need to follow in their steps and make it happen. At the time I’m writing this post Frank Kern is preparing to launch a list building course called List Control. Do you know how many list building courses exist in this market? Hundreds! Yet Frank has created a course on list building and is rolling it out despite the fact that there are already hundreds or courses all ready in existence that cover list building. However what all thoese other courses lack is frank perspective on the topic.

The same is true for your product. Put your views, your personality into it. That will make it different from all the other courses that teach the same material as your course. If you really want to make your course stand out that you need to create you own system. Come up with a cool name, for instance if you had a course about press releases you could have the Fusion P.R.E.S.S. System – What’s the Fussion press system? I have no idea it just sounds cool. However now your product is set aside from every other product that teaches press releases. You’ll be the only person with the “Fusion P.R.E.S.S. System” – people will buy your course just because they’ll want to know what the FPS is, they’ll think you’re product is better than the others because you have a proprietary system that no one else has. Guru’s use this strategy all the time, I recommend that you give each section of your course a cool name…

Now that I have made you aware of this sneaky naming game, you’ll start to notice it in use in products everywhere You may be thinking that you don’t really care about this because you are focused on affiliate marketing – not product creation. That is cool if that is your thing. However I’d encourage you to think about creating your own products, then work on making your sales page convert as many people as possible. There are more affiliates out there than anything else. As a industry we are teaching thousands of people how to become super affiliates, which is great – if you are a product owner…

Affiliate Marketer Vs. Product Creator/Owner

Think about it like this: As a super affilite you might be able to spend$500 a day in traffic and bank $1,000 in commissions. Not bad at all right, you spent $500 made $1,000 for a net profit of $500 a 100% return on investment! Mr. Super Affiliate is doing that every day like clock work, it may have taken him a few weeks to tweak his PPC campaigns and drill down to the right mix of keywords but he’s cracked the code…

The product owner on the other had is making $1,000 every single day 100% pure profit, and did nothing other than create a product, and tweak his sales page until it was converting as high as possible. If the super affiliate is making $1,000 a day in commission we’ll figure he’s getting a 50% commission rate. So the product owner is making $1,000 a day from this ONE affiliate – imagine if he had hundreds of affiliated promoting his product. At the end of the day this is where serious money is made online. Of course everyone (especially the product owners) are going to tout the pro’s of being a affiliate marketer to you, and there is a great upside to being an affiliate. However when you want to take your business to the next level you need to start focusing on controlling or owning the content or services that are being consumed by the market place. The easiest way to control the content is to be the one creating it!

Warmly,

Jay Wilson Jr.